2024 Lookbook Perennials
Perennials in New York
By Drake's
Jan 2, 2024
John Updike wrote that “The true New Yorker secretly believes that people living anywhere else have to be, in some sense, kidding.”
Despite most of us, regrettably, not being true New Yorkers, it’s a city that continues to inspire, stimulate and welcome us with open arms. Even after all these years, we still can’t get enough.
For the latest Perennials campaign—our year-round collection that comprises a classic Drake’s wardrobe, the staples and timeless go-tos that will never go out of style—we gathered an eclectic group of friends, colleagues and collaborators, both old and new, to highlight the versatility and vision of Perennials.
There are artists, writers, actors, designers, a construction company, and people who’ve lived many different lives, and worn just as many hats, along the way. Some are wearing new clothes, others well-loved suits, ties and shirts that have been worn 100 times or more. Everyone has their own way of wearing Drake’s, which is just how we like it. These are clothes for life.
Perennials. Here today, here tomorrow.
